News for September 10th, 2010
E-mail Signatures Etiquette and Setup
Below are a few useful tips to keep in mind when creating your e-mail signature:
- Keep it as short as you can while providing all of the information you deem most important (four lines is the accepted standard).
- Condense information into fewer lines by using pipes (|) or colons (::) to separate the text.
- It is best to have your signature in simple plain text; skip colors, special fonts and graphics. This shows better on mobile phones as well.
- Use the accepted signature delimiter (--) to help your signature get recognized as such by email clients.
- Be careful with HTML formatting because it may not appear how you want it to for everyone.
- Test your signature with as many email clients as you can, especially if you use HTML.
- Optimize your logo or other graphics, upload the files to your server, and use an absolute URL.
- Provide written out URLs instead of using hyperlinks in your email to ensure the link will go through in the sent message.
- Avoid listing multiple phone numbers and email addresses. Pick your contact preference and remove the rest.
- Only include IM details and Skype account information if you want to be contacted that way by anyone who sees your message.
- Skip your mailing address — not every recipient wants or should have access to that information.
- Include your email address. You cannot rely on various email clients to include header information in replies and forwards.
- Create different versions of your signature, both in length and content and know when to use each version (i.e. use a shorter version on replies).
- Make sure you update your signature on your mobile device if you frequently use it to send messages.
- Don’t attach your vCard to your messages. Not everyone uses them and even those that do don’t need to receive them repeatedly.
- Reconsider including a quote; you never know when you might offend someone or give the wrong impression.
- Do not include a legal disclaimer unless required to do so.
- Do not include a virus-checked message at the bottom of every email.
To create an email signature in Outlook you must follow the steps below:
- Once Outlook is open, select Tools | Options… from the menu.
- Click on the Mail Format tab
- Click on Signatures…
- On the E-mail Signature tab you can click New and create a name for your signature. For example, you may want a long signature for New messages and a short signature for Replies/forwards.
- Type your signature under “Edit Signature” as you would like it to appear at the bottom of your e-mails.
- Once your signature appears the way you would like it to, click the Save button.
- You can repeat steps 4-6 to create multiple e-mail signatures. Then you can choose the default signature to use for New messages and Replies/forwards.
- Once you are satisfied with your signatures and have assigned them appropriately, click OK. Then click OK again.
To find more helpful tips on e-mail signature etiquette, go here.

